School districts

School districts depend on the trust and support of their communities at all times, not only during education fund or bond referendum campaigns. That makes it critical to communicate to parents, residents, elected officials and local businesspeople what the district does and why its work is important.

For its messages to be heard, a district needs well-thought-out, clearly written, well-presented communications. Those communications also must align with the district’s operational goals, satisfy measurable objectives, be cost-effective and reach all segments of its community.

We can help.

Communications Consulting

  • Research and strategic planning
  • Message development
  • Media relations
  • Parent and community relations
  • Crisis communications consulting

Communications Delivery

  • Newsletters (print and online)
  • Annual reports
  • Research reports
  • Web content
  • Multimedia content
  • Social media content
 
 
 
 
 

Books and presentations

Strategic Communications for School Leaders, by Vicki Gunther, Jim McGowan and Kate Donegan; Rowman & Littlefield, 2011

What School Leaders Need to Know about Communications and How They Can Do Better, Vicki Gunther and Jim McGowan; National School Public Relations Assn., July 13, 2011

Best Communication Practices: What Every School Leader Should Know, Vicki Gunther, Jim McGowan and Kate Donegan; ASCD, March 7, 2010

Best Communication Practices for Achieving Strategic Goals: What Every School Leader Should Know, Vicki Gunther, Jim McGowan and Kate Donegan; IASB, IASA, IASBO joint conference, Nov. 21, 2009

Best Communication Practices: What Every School Leader Should Know, Vicki Gunther, Jim McGowan and Kate Donegan; American Association of School Administrators national conference, Feb. 21, 2009

Strategic Planning and Communications: Connecting with the Community, Vicki Gunther and Jim McGowan; Illinois Association of School Boards, DuPage Division, Sept. 23, 2008

Strategic Planning in a Small Suburban District: Leadership and Communication Techniques Used to Ensure Success, Vicki Gunther and Jim McGowan; National School Board Association annual conference, March 30, 2008